TURBULENT TIMES: Reflections on the Role of Cooperatives
In the Economic Organization of Agriculture
Dr. Randall E. Torgerson
It is a welcome opportunity to participate in this Bloomquist lecture
series sponsored by the Burdick Center for Cooperatives at North Dakota State University
and other parties for three reasons. First, as
a student of group action in agriculture for my entire professional career, I have a
profound respect for the leadership of cooperative self-help initiatives by farmers in
this region as they seek to become effective marketers of their members outputs. Secondly, we need to recognize that leadership
specifically provided by of Al Bloomquist, Wil Brekken and other board members in
converting the American Crystal Sugar Company to cooperative ownership in the early 1970s
represents a model of one type of strategic growth in cooperative enterprise. Thirdly, at a time of considerable stress and
uncertainty in the National economy due to a prolonged recession, depressed commodity
prices, corporate scandals of huge proportions, re-emergence of federal deficits and the
Middle East war (each of which have an impact on the farm economy), it is a good time to
reflect on the important role cooperatives play in the economic organization of
agriculture and to assess some of the changes and challenges facing the cooperative
sector. Coming to the North Dakota and
Minnesota region, an area of considerable experience in managing cooperatives-- as well as
experimentation with new forms of enterprise, provides an ideal setting to
stimulate reflective observations as well as constructive insights regarding cooperative
thought.
To start from a common departure point for interpreting my remarks,
lets remind ourselves that cooperatives are a user-owned, user-controlled and
user-benefited form of business enterprise. While they certainly have an impact on the
communities, states and regions in which they are found, their primary role is to achieve
economic and social benefits for members as users of the cooperatives services.
Fundamental roles performed include providing market access for farmers, adding value to
raw products demanded by consumers and industrial users, negotiating fair prices
consistent with market supply and demand conditions, building a consumers franchise for
members products through brand names and other forms of product differentiation such as
identity preserved marketing, establishing grades and standards that emphasize quality for
the sector as a whole, providing a voice regarding marketing policy, regulations and other
program issues, and serving as an educational mechanism whereby members become much better
informed about the intricacies of market
forces and market development opportunities in their respective industries. As a dimension of market structure, cooperatives
also have a role in enhancing competition in the industries where they exist based on
their objective of improving farm incomes.
More fundamentally, the very nature of cooperatives creates an
opportunity for farmers to remain independent and to enhance their independence through
development of effective group action marketing strategies.
In this way a dispersed ownership structure in American agriculture is
maintained consisting of a relatively large number of independently owned and operated
farm enterprises dotting the country side. Lets
recognize that this component of the economic organization of agriculture becomes more,
not less, dependent upon use of cooperative marketing as we look to the future. The alternative is the increasing presence of
vertically integrated, industrial style corporate structure characterized by off-farm
ownership and control of food and fiber production. This latter approach effectively
displaces independent farm operators and replaces them with piece-wage contract growers or
industrial production units. For those of us
who grew up in robust Midwestern agriculture, we
recognize that cooperatives serve as a tool
for farmers to integrate forward in the market place and to carve out their share of
benefits. There is a critical need to retain
policies and institutional structure that allow farmers to retain their independence and
to utilize cooperatives as a means for sustained market growth.
There were 3,229 farmer-owned marketing, farm supply and related
service cooperatives operating in 2001 with combined net business volume of $103 billion according to USDAs Cooperative
Service. Total assets were $48.5 billion and net worth was $20.1 billion. Net income generated was $1.3 billion. Here in North Dakota we find 239 farmer
cooperatives and a business volume of $3.3
billion, which represents farm supplies sold, and products marketed by all cooperatives
operating in the state.
Professional Association Stimulus for Cooperative Development
Development and expansion of cooperative
enterprise often results from the stimulus of farmers professional
associations and/or cooperative bargaining associations.
These are associations of farmers that represent farmers on issues involved
in the business of farming. They may be
general farm organizations such as Farm Bureau, Farmers Union, Grange, or NFO, or
commodity associations such as those representing producers of cattle, pork, sheep, corn,
durum, soybeans, wheat, fruit and vegetables and other commodities. The formation of
American Crystal as a cooperative is a classic example of the influence and role of
professional associations because it emanated from the Red River Valley Sugar Beet Growers
Association of which Al Bloomquist was manager. Similar conversions of corporations to
cooperative ownership are found in many sectors, such as the acquisition of Welch Foods by
the National Grape Growers, and California Canning Pear Growers Association support for
organization of Pacific Coast Producers to purchase plants that were leaving the area. More recently, turkey growers in Iowa and Michigan
have developed new cooperatives when existing processors determined they would terminate
operations in the region. In the red meats sector, beef producers organized U.S. Premium
Beef and purchased a 40 percent ownership of Farmland National Beef, and are poised to
exercise their option to purchase more. Oklahoma and Texas Cattlemens Association
helped foster the organization of Consolidated Beef Producers. The Iowa Cattlemens Association encouraged
formation of Iowa Quality Beef Supply Cooperative, which has renovated a plant, purchased
out of bankruptcy at Tama, IA, and is ramping up operations to harvest 1200 head of cattle
per day. Similarly, Iowa Pork Producers
Association helped form the Iowa Quality Pork Producers Cooperative which recently
announced its intention to purchase the Iowa Packing Company.
You are all familiar with Michigan sugar beet growers
purchase of former Holly plants from Imperial Sugar, and the fact that western plains
state beet growers have purchased plants formerly operated by Western Sugar Company owned
by Tate and Lyle. American Crystal struck a
deal to acquire Holly plants in Texas, Wyoming and Montana. The combined result is that
ninety percent of annual sugar beet production capacity is now in the hands of grower
owned cooperatives as shown in Table 1. Gains
have likewise been achieved in ownership of sugar cane refineries. In fact, the
grower-owned share of U.S. refined sugar has doubled in the past four years measured as a
percent of production capacity (see Figure 1). The sugar industry represents a prime
example of how farmers can organize a sector of American agriculture enabling them to
better guide their own destinies. It is a
sector that like the dairy industrycan be held up as examples of what farmers
can accomplish in the economic organization of agriculture. Each of these business
development efforts by farmers have been encouraged by farmers professional
associations or existing cooperatives.
Other efforts in creating new cooperative businesses from scratch
are found in the conversion of biomass to fuel, pasta from durum, and baking products from
wheat and corn, and meal, oil and lubricants from soybeans, etc. A majority of these new starts have similarly
received an important stimulus from professional farmers associations.
The important point to drive home is that
professional farmers associations and cooperatives perform separate and distinct
roles. One of professional associations
roles is advocating and fostering development of cooperatives. This role is important to the sustained growth of
cooperative enterprise and to assuring that cooperatives continue to focus on
bringing benefits back to farmers and ranchers. These
are complementary organizational forms with a synergistic relationship but with each
having their own functional roles representing farm interests. This relationship is found not only throughout the
United States, but also throughout the free world.
Development of cooperative enterprise is also assisted by the
USDAs Cooperative Service through national and state offices, cooperative centers like the one supported
by USDA and the North Dakota Electric and Telephone Association, the Burdick Center for
Cooperatives, extension service and alliances found in several states. These are important
institutional support mechanisms for conducting feasibility studies, board training and
broader educational endeavors.
Challenges Facing Cooperatives
Having identified examples of significant
growth in cooperative enterprise, we would be remiss if we didnt recognize some of
the challenges facing farmers and cooperatives. These are truly turbulent times for the
farm community. External and internal forces are creating churning waters for cooperatives
and other forms of businesses operating in the food industry. Key external market forces are characterized by
increased globalization, industrialization, and concentration in food distribution and
manufacturing. The rule of three is often
posited as a fact of life in todays market. It
suggests there is only room for three big fish in the corporate pond. You either reach
that scale of operation or face being swallowed up by one of them. In particular, the
Walmartization of the food distribution industry suggests that retailers are wielding
inordinate influence on who has access to shelf space, and are demanding strict delivery
and specification requirements. Burdens of
carrying inventories are often left to the weakest links in the marketing chain. A benefit has been that substantial
logistical and administrative costs have been wrung out of the food system as just in time
deliveries have been made possible by sophisticated information management systems. But the power wielded in the process is very
pervasive and unyielding.
Other external forces such as technological
developments in food manufacturing, bioengineering, use of robotics in animal and crop
production, and continued advances in information systems are each influencing methods of
conducting business among food and industrial users of farm products. As more food is
eaten away from home, and food purchases for home use stress convenience and twenty minute
or less meal preparation time, a whole new cadre of ingredient combinations sourced both
nationally and internationally are entering the food stream.
One of the most important factors
influencing farm markets is international trade and the access sought to the large U.S.
market by marketers from other countries. This
is an especially sensitive area to sugar producers saddled with side agreements made with
Mexico in the last trade round, and a number of bilateral negotiations currently ongoing
with the Central America states, Australia and South Africa.
Internal forces affecting cooperatives
include the bi-modal makeup of farm production units leading to a more heterogeneous
membership base, mentality of some large farm operators who think they can cut their own
deals rather than utilizing effective forms of group action, adaptation of federated
systems to changing membership needs, and the aging of the farm population which affects
capitalization strategies. Three very
disquieting developments are the few failures among several highly visible regional and
local cooperatives, attempts to convert cooperatives to corporate business forms, and
attempts to modify state incorporation statutes by allowing investment and control by
outsiders.
Time does not permit a full-blown
discussion of each of these external and internal issues.
However, I would like to elevate a few critical issues that require
attention from farm leadership in cooperatives and farmers professional
associations. A number of these derive from
some of the internal factors I have identified. My
purpose in raising these is again to stimulate your thought, since answers will largely
determine if there is a vibrant cooperative sector, so critical to the economic of
organization of American agriculture, as we look to the future.
Causes of Recent
Cooperative Failures
Since the stock market crash in 1999, we have seen a number of
business failures in the corporate world often caused by accounting shenanigans to bolster
appearances of strong earnings, but also from greed among top officers. A few cooperative failures have caused a stir in
farm country and brought out some finger pointing as well as casting a pall with some
questioning whether cooperatives are still a viable business form. The fact is that there are a large number of highly
successful cooperatives that continue to operate today and provide strong measures of
benefits to farmer members and the rural economy as a whole.
A cursory examination of recent failures of businesses as
cooperatives such as Farmland Industries, Agway, Agrilink Foods, St. Paul Bank for
Cooperatives, MSI Insurance, Tri Valley Growers, Farmers Cooperative Association of
Lawrence, KS, and Crestland Cooperative in Iowa suggests lessons to be learned for all
cooperatives. Among them are the following:
Maintain a strong balance sheet with strong member equity base
Select top management that is knowledgeable about cooperatives
Strengthen board effectiveness
Reduce system costs, utilize proven technology, emphasize profitability
Focus on core competencies and dont try to be all things to all people
Recognize need to rationalize operations in a mature industry
Work to keep cooperative system viable, strong
Keep up with farming trends
Maintain Member Educational Programs
Failure to adhere to any of these lessons
can certainly erode the status of the organization as a business and limit its
effectiveness in representing member interests. A recent USDA study entitled Agricultural
Cooperatives in the 21st. Century strongly encourages cooperatives to select
managers who know the industry they are operating in and who embrace a strong cooperative
philosophy that can be imparted to employees and members.
FOUR SIGNIFICANT ISSUES REQUIRING
ATTENTION
Aside from these lessons from cooperative
recent cooperative failures, there are several areas of particular significance that need
to be addressed in more detail including cooperative capitalization and non-member related
business activity, changes in cooperative statutes, issues regarding new generation
cooperative practices, and maintaining standards of operation on a cooperative basis.
There Are No Silver Bullets
The issue of capitalization is often
mentioned as the number one issue facing cooperatives today.
This is predicated on the perceived need for growth in scale of business
activity to meet the needs of large buyers, as well as the desire for entering more
value-added lines of business. It is
recognized that one of the opportunities for increasing farm returns is more involvement
in processing farm produced goods beyond the raw commodity stage and converting them into
products demanded by consumers and industrial users. Once
entering this phase, there are continuing needs to replace depreciated assets and to stay
on the cutting edge of new technology. No
industry is more familiar with these requirements than the sugar industry since it is
known for requiring huge amounts of operating capital.
It is also recognized however, that
cooperatives can only grow as fast as the capital base of their membership permits them.
Capitalization requirements in cooperatives are complicated by the aging farm population. One Kansas City Federal Reserve Bank official
recently observed that the over one-half of farmers today are over the age of 55. This focuses attention on the requirement for new
farmers or ones expanding their operations to pick up responsibility for providing equity
in a transfer of ownership as older members retire. New
generation cooperatives, like others face this issue through the transfer of delivery
rights.
Continuity of cooperative business
operations is clearly dependent upon strong capitalization by cooperative members. An adage is that if farmers want to control their
cooperatives they have to capitalize them. Many
cooperatives are in excellent shape financially and managing their equity with a great
deal of proficiency. However, a few that tend
to be very growth oriented, or some experiencing weak capital bases are seeking outside
sources of equity capital.
Here we must raise a red flag cautioning
producers that they are about to enter a very slippery slope regarding farmer control and
future benefits derived from their business. Outside equity capital creates a mixed ownership
and a different fiduciary interest in a business. Members
seek high returns for the farm products marketed through the cooperative. Investors want
the high returns on their invested capital as is clearly demonstrated by the owners
of American Crystal before it became a cooperative. A conflict in purpose of the business
therefore exists. Each party has a different
financial interest and perspective of the business. Mixing
the two inevitably results in lower returns for farmers as well as erosion of their
control over the business that was originally organized to serve them.
One of my old bosses, Secretary Earl Butz
was fond of saying that there is no such thing as a free lunch. We might also add that it is difficult to be half
pregnant. Just to show you how ridiculous and extreme this thinking can become, one
cooperative recently stated in its annual report that next year it will refund the final
year of capital retains and will become one of a select few agricultural cooperatives that
does not require the owners to capitalize the business!
How long do you think such a
business will remain a cooperative and under farmers control?
My forty years as a student of cooperatives
suggests there are no silver bullets regarding cooperative finance. Maintenance of a strong member equity base is
essential for preserving ownership, control and benefits for farmers. Those that have
sacrificed control have found it difficult to take control of their cooperatives
back.
Reliance on other forms of financing such
as licensing brand names, building large amounts of tax paid surplus derived from
non-member business, or various offerings such as preferred trusts are also means of
reducing reliance on the membership base. It would appear that those attempting to make
hybrid businesses out of cooperatives do not have farmer member interests as their focal
point. Such efforts appear to give management
more license to seek earnings from non-member related activities. Over time, member orientation erodes and can even
become lost, and farmers regard their cooperatives treatment of them as just another
business.
Maintaining Legal Foundations
There exists a very strong legal foundation for cooperatives in
state incorporation statutes and in federal laws relating to antitrust, taxation and
securities. There are advocates today for creating new cooperative statutes. The so-called Wyoming law establishes patron and
non-patron members. Under it and some other variations promoted in nearby states, the
bylaws may provide that patron members have as little as 15 percent of the total votes on
issues to be decided by the membership. This minimal user control can be further diluted
if articles or bylaws prescribe giving a creditor, security holder, or other
person a right to vote patron membership interests. USDA cooperative legal
specialists call this statute and similar proposals anything but a cooperative law since
it erodes significant member control, and hence ultimate benefits. These efforts should not be dignified by calling
the resulting business a cooperative.
Much of current interest in creating a new law in Minnesota and
some other states apparently stems from the utopian idea of creating opportunities for
community supporters to invest in new cooperative operations. This community
development approach apparently is done on the belief that investment by bankers,
veterinarians and others in new ventures will carry the day.
Obviously this concept of a cooperative does not square with
farmer success stories like those represented by American Crystal, Associated Milk
Producers, Minn-Dak and others. This type of enterprise has some of the same limitations
as previously mentioned regarding outside equity sources.
It raises fundamental benefit for whom questions.
A number of ethanol ventures identify
conflicts of interests on their boards of directors based on outside director positions
representing mixed ownership arrangements. Cooperative
leaders are well advised to carefully consider the ramifications of those promoting new
statutes changes before jumping headlong into support of such legislation, or altering
their existing incorporation statutes to accommodate them.
In instances of both outside equity capital and statute changes, there
appears to be a herd mentality enveloping some facets of the cooperative community that
may be as dangerous as it is unnecessary from a long term perspective.
Practices Leading To Demise of New Generation Cooperatives
One of the vexing issues for cooperative
leaders is the cessation of a number of new generation cooperatives. After all, North Dakota and Minnesota were widely
recognized in the 1980-2000 period as the meca of cooperative fever. A North
Dakota farmer recently told me that new generation cooperatives in which he had an
investment such as Dakota Growers Pasta, Minnesota Corn Processors, Pro Gold had all
forgotten their farmer members and have all been lost. The only organization that he felt
really performed in his interest is American Crystal.
This feeling of exasperation, even sellers remorse, is expressed in a
number of quarters today. It has certainly
taken the bloom off of advocacy of this model which has been chronicled as the new wave of
cooperative enterprise.
In a previous talk at Market Place in Grand
Forks a year ago and at its sequel the Tennessee Market Place of Ideas this past January,
I have observed that any short comings with
new generation cooperatives were mainly the result of groups following faulty cooperative
practices, and that the concept is a work in
progress, not a final chapter.
Lets examine briefly the type of
practices followed that may have had an influence on the demise of some of these
cooperatives. They can be categorized as
follows:
1.
Ownership of delivery rights outside of
ones own production.
2.
Predominant use of off-market purchases (no
traceability).
3.
Leasing of delivery rights (ownership not in
hands of current users).
4.
Involvement of non-user investors (conflicts
and benefit for whom ?).
5.
Loss of fundamental values (Patrie
proposition).
Each of these practices require review and
scrutiny so that they do not become an impediment leading to further loss of farmer
control and cooperative presence in the market place.
The Price of Lapses in Cooperative Education
The USDA study previously referred to
Agricultural Cooperatives in the 21st. Century resulted from a
series of focus groups involving top cooperative leaders from throughout the United
States. One of the salient conclusions from
this study is that education on cooperatives should be viewed as an investment by both
cooperatives and public decision makers. While
the importance of cooperative education has not diminished, resources devoted to it have
been seriously curtailed. So has the institutional structure supporting it within the
cooperative community as well as many places in the university, extension system, and
USDA.
Director training was identified as a
number one priority. Without proper education,
pressures will continue to mount on farmer-directors to abdicate their role as stewards of
members assets to outsiders, many of whom do not appreciate the importance of the
member-user orientation that makes a cooperative unique.
Cooperative education is also urgently needed for other audiences such as
employees, youth, young farmers and the general public. Work at developing curriculum and
projects in 4-H, FFA and community colleges helps lay the foundation for awareness and
future use of cooperatives throughout rural America.
The report concluded that erosion in cooperative education is as
damaging in the long run as any failure in financial oversight.
One of the critical roles of education
about cooperation is to set a standard for what constitutes operating on a cooperative
basis. Lapses in these standards is what is
leading to some of the off the wall changes promoted by outsiders in finance, governance,
and business undertakings that have led to conversions, major losses in farmer equity, and
cooperative presence in the market place not only in this country but also in places like
Canada, the Netherlands and elsewhere.
Summary
A lot of ground has been covered in this lectureship identifying
the important role that cooperatives play in the economic organization of agriculture and
how they enable farmers and ranchers to compete in a changing food industry. The role of
professional farmers associations has been highlighted as a means of advocating and
fostering cooperative development along with efforts of other institutional providers in
the public and private sectors.
Key external and internal challenges facing
cooperatives in turbulent times have been identified including some disquieting
developments such as cooperative failures and faulty cooperative practices. I have identified lessons to be learned from some
of these experiences and also raised serious questions about efforts to dilute
farmers control of their own organizations through outside equity and changes in
incorporation statutes.
Control follows money. Farmers must continue to build on success stories
like those found in the sugar industry here in the Fargo-Moorhead region and adhere to
basic cooperative principles and sound operating practices.
Educational efforts by cooperatives, the Burdick Center for Cooperatives and
others are important to establishing what constitutes operating on a cooperative basis. Deviations lead to a loss of farmer control and
rewards from effective group action.
Cooperative marketing is one of the key
ways farmers can retain their independence, avoid being displaced, and pursue their rights
beyond production in continuation of their vital role in American agriculture.

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