Subject/Topic: __________________________________________________________

Contact Person: _________________________________________________________

Phone: ________________________________________________________________

Cooperators: ___________________________________________________________

1. Who is your target audience? _____________________________________________

Will this educational effort primarily be used for their:
_____ business (production ag, e-commerce, marketing, etc.)
_____ personal life (health, family, home, garden, etc.)
_____ community issues (policies and decisions on youth, environment, health, etc.)

2. Why does this audience want or need this education?

3. After this educational experience, learners will be able to:

This educational effort will:
_____ lead to an immediate individual decision
_____ lead to an immediate group decision
_____ provide non-controversial data and analysis
_____ provide data or analysis that is likely to be debated
_____ provide information that won’t need to be archived
_____ provide information that will be referenced in the future

4. List a few characteristics of your target audience.

What level of interaction is desired or needed:

! between the leader and participants?

! among the participants?

Does this interaction need to be live? Face to face? If so, why? If not, how else can interaction take place?

5. In a separate document, start an outline of the major points of subject matter content to include. What are the most important messages to communicate?

Is the subject matter conceptual and abstract or tangible and visible? Does the information present an analytical procedure or a thought process? What human senses are best to receive the information or understand the topic? How does the audience want to receive the information?

6. What teaching tools are best to reach your target audience and to teach this content?

If this is a train-the-trainer program, how will the training take place?

7. List the budget for this program, both dollars and person-hours, including support staff.

Expenditure                                    Amount

_________________________ _________________________

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Total                                            _________________________

8. How will this program be marketed to your target audience?

9. If the educational experience is a meeting or another face-to-face situation, how will you create an effective learning environment?

10. How will you assess the learning outcomes, measure the impact, evaluate the results this educational program had on your target audience?