AbstractKeywords
Introduction
Results and
Discussion
Conclusion/
Implications
Future Research
Needs
References
Links to
www sites
Project
Background
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Alternative
Entrance Strategies for Value-Added Cattle
Production in the Northern Plains
David
M. Saxowsky, Dr. Marvin R.
Duncan, Richard D.
Taylor, and Dr. Won W. Koo
Department of Agricultural Economics
North Dakota State University
Abstract
The decision to postpone developing a
farmer-owned cooperative slaughter plant in the
Northern Plains raises the question of what
opportunities for value-added cattle production
and processing remain available for farmers and
ranchers in the Northern Plains. Reasons for
developing the plant, reasons why producers may
not have invested in the cooperative, and
alternatives (such as backgrounding, finishing,
and slaughtering) are discussed. Cattle producers
who want to consider selling a branded beef
product do not need to invest in feedlots and
slaughter plants. Strategic alliances, leasing
facilities, custom feeding and custom slaughter
are viable alternatives to complement the quality
cattle and feed for backgrounding available in
the Northern Plains. Agreement on goals, an
organizational structure, and marketing skill to
build domestic and international specialty
markets are required. An important focus will be
to build brand identity and retain control of
that brand. This article is only available online
at http://www.ag.ndsu.nodak.edu/ndagres/ndagres.htm
Impact — Describes
opportunities for Northern Plains cattle and
feed producers to add value to their products
and business but with less capital
investment.
Audience — Livestock and
feed producers, industry leaders,
agribusiness persons, rural lenders, economic
development leaders, and agricultural
researchers.
Keywords
strategic alliance, branded product, beef,
cattle feeding
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Table
of Contents – Winter 1997
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